Evolving ideological dynamics in social networks

This is an upcoming research project that I have recently started work on, and which will be the sole subject of a research visit to the Ulster University funded by the London Mathematical Society. The main objective is to extend some of the work previously conducted by Dr Mark McCartney and Dr David Glass on ideological dynamics, by introducing a capacity for the beliefs themselves to mutate and be subject to evolutionary pressures in the social sphere.

Originally, this might have involved couple ODEs and logistic growth models for coupled social groups, but first I want to explore an idea that may be more suitable as an extension of existing opinion dynamics models for agents. Essentially, this would be somewhat similar to a kind of gravity model with many bodies in the belief space, but with the possibility that a belief could be highly-attracting if the agent is sufficiently close to it, but repulsive if the agent is far enough away. This could be acheived in its simplest form by assigning two features to a belief:

This would allow a belief to be defined by both its principles/ideological position, and a measure of its radical nature or broad appeal. At each timestep, all agents will move in accordance with the net gravitational pull that they feel from all of the beliefs, according to their proximity and appeal functions. The beliefs themselves may also experience change. Exactly how to implement this is not yet clear, but I think it ought to exhibit the following behaviours: This design features should then result in the following outcomes, which seem reasonable and likely to be produce interesting dynamics: Applications of this model will then include opposing media influencers, who would be represented by a small number of agents with strong inertia close to a belief, and with very strong weighting in the "mass appeal" function of how attractive a belief appears to be. This will form part of an upcoming AI-based PhD project being advertised at Sheffield Hallam University on "Misinformation in social networks." Given the focus of this model design on the position of the belief in the belief space and its propensity for change and become more or less radical, this particular model may also be particularly suited to longer-term questions of doctrinal position and belief convergence or divergence, so it may be suitable for looking at the social evolution of political parties an dsplinter groups, or at the formation of church denominations.